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1K-KCS

 

Project 1k:

Client: Korean Community Services

Role: Logo, branding

Korean Community Services (KCS) is a non-profit organization based in Queens. KCS launched an associate board which needed its own identity and branding.

 
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Project 1K is the KCS’ Associate Board’s vision to reflect the 1000 people that the organization assists and serves each day. As the board’s Marketing Chair, I wanted to create a logo that could tell a story, show depth and roots, and mirror the associate board’s vision. I asked each member to list what they perceived to be the organization’s values and how they want people to feel when they think of KCS AB. They wanted a logo that would represent the Korean identity, serving with purpose, a sense of community, and a welcoming energy.

The Korean flag has four symbols each of which represent particular virtues of its culture. I used the symbols to spell out “1K.” I slightly rounded off the shapes and used gentle colors for a welcoming tone.

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