Bull Pen Ave :
I took a continuing education class at SVA to practice and hone my branding skills. I created the logo and brand identity for a fictional neighborhood in Queens.
Role: Brand identity/logo
I proposed the idea of creating a neighborhood alongside Citi Field in Flushing, Queens. Having grown up 15 minutes away from the field and attending a couple of Mets games, I realized there was real potential in creating a place where people can hang out, play, eat and drink before and after games. Though I know nothing about baseball, I wanted to play off the bullpen where the players warm up before their games.