Triple Bottom Brewing:
Triple Bottom Brewing is a Philadelphia based brewery. I worked on the company’s logo, overall visual identity and packaging for their beer cans.
Client: Triple Bottom Brewing
Role: Branding: logo, packaging
Triple Bottom Brewing has a triple bottom line: beer, people, and planet. The founders of the brewery, Tess Hart and Bill Powell wanted to create a space that would welcome and invest in its community. They had a clear vision of a logo that would reflect Philadelphia and a wide range of warm and inviting colors.
It’s Bigger Than Beer
Triple Bottom Brewing is not just about giving back. It’s also about building, investing and growing a community. In today’s saturated craft brewery scene, everyone wants to stand out–which is why Triple Bottom’s slogan is such a bold statement.
I wanted to give the slogan enough ground and space to be heard. I created somewhat of a casing/speech bubble that could hold a comment, quote, a review for future statements.
Tess and Bill want all aspects of their beer to reflect Philly, whether it’s literal or abstract. We decided to create patterns of things that reminded them and their neighbors of Philadelphia. Some of those things are the circles and squares that are laid out throughout Philadelphia’s grid, the navy shipyard, the windows that house the brewery and ginkgo trees.
What is a craft brewery without a crowler and some bottles? The goal was to create something that felt like the cans, but had its own identity. Since the design system for the 16oz cans relies on Philly landmarks and symbols, we decided to rely just on our logo and typography. We went for a darker, night-on-the-town feel for the crowler, because let’s be real, getting a crowler is a pretty bold thing to do already.
The 750 ML Bottle
I also had the honor of creating Triple Bottom’s specialty release 750 ML bottles. These will have a monochromatic theme based off their color palette. Each bottle will reflect the main ingredients/fruits/notes that the beer has. Imagine this one being a fuzzy, bright, peachy delight.
I also designed the menu, coasters, table numbers, stickers, (you name it!) for Triple Bottom Brewing. Tess and Bill had a vision for their space to be inviting, bright and inspiring, comfortable and modern yet homey.